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With their large following on social media platforms like Instagram, YouTube, and TikTok, influencers have become an important marketing tool for brands looking...
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Challenge: Dunelm needed to unify their disparate 'owned' first-party data on a single platform and make it actionable. Solution: Dunelm chose the Tealium...
B2B brands are often years behind their B2C counterparts in digital transformation. Most successful B2C companies long ago recognized that they could not expect...
Is 2023 as scary as they say for online advertising? Find out what to expect in the new year and how to prepare your strategy for the changes to come....
